Philosophy Essay Example | Topics and Well Written Essays - 2500 words - 2

Philosophy - Essay Example affected by an action are to be taken into account and given the same weight as the like interests of any other being.†3 As a result, no distinction is to be made between the rights of human beings and the right of animals, and according preferential treatment to human beings as opposed to animals would be morally and ethically a wrong principle. However, the question that arises in this context is, can animals be ascribed a moral status that is equal to human beings? They are sentient beings just like us and they also feel pain, therefore it would be morally and ethically wrong to kill them or cause them pain. Should they then be accorded equal consideration as human beings in terms of the rights that are accorded to them? Singer has defined specicism as â€Å"a prejudice or attitude of bias towards the interests of members of one’s own species and against those of members of other species.†4 As a result, human beings apply a double standard, whereby human beings are accorded a privileged moral status while non humans are not. According to Wise, human rights are a function of human autonomy, which implies a high level of moral reasoning, and such autonomy cannot exist independently of human dignity.5 Since animals do not possess this power to reason and make moral choice, this implies that they are on a plane that is inferior to human beings. Cohen argues that a person who is entitled to a right should be in a position to recognise â€Å"possible conflicts between what is in their own interest and what is just. Only in a community of beings capable of self restricting moral judgments can the concept of a right be correctly invoked.† On this basis, he also rejects Singer’s argument which argues for animals to have equal rights, on the basis that mentally regressive human beings are incapable of moral judgments and yet are accorded rights. Cohen states instead that the test for moral judgment cannot be one that is â€Å"administered to humans one by one.†6

Marketing in Travel and tourism Essay Example | Topics and Well Written Essays - 3000 words - 1

Marketing in Travel and tourism - Essay Example This would require that the travel and the tourism organizations understand the demands of their customers meaning anticipation and identification of their wants and needs. Anticipating and identifying when used in travel and tourism marketing depends on effective market research that would involve researching on both the existing and potential markets. In marketing research, it is important that the customers be classified according to their socio-economic status, lifestyles, and family circumstances, gender among other factors. This may involve primary research such as surveys, observations or questionnaires and secondary research such as statistics and records, which may be qualitative or quantitative in nature. While classifying customers it is important to note that the target market consists of a whole group of potential customers from the entire population. It is therefore better for those involved in marketing of travel and tourism to define the target market as a collection of segments, what is normally referred to as market segmentation. When the market is segmented, each segment has distinct characteristics and its needs and wants must be satisfied in order to have the best results shown through profits earned. Various studies have dealt with tourist motivations and market segmentation showing that the factors that motivate tourists for leisure travel and tourism can be classified into two types that is the â€Å"push† and â€Å"pull† factors (Mehmet 2011, p.153). It is therefore imperative that stakeholders in the travel and tourism sectors must have a proper analysis on tourist motivation and related activities in order to understand leisure tourist destination choices. These factors also enhance the image of destinations and the interplay with satisfaction and loyalty of tourists that procure these services of tour and travel. Each destination